One senior LCA operator embedded with the marketing team. We raise the AI baseline, rebuild the brief-to-asset flow alongside the team, and leave you with the foundations to keep compounding after we roll off.
Brief writing and studio processing take days that should take hours, and every campaign touches eight people before it lands. The marketing team agreed on this unanimously in the May 13 session.
A big campaign brief (3 ads × 18 variations × 2 languages × 3 markets × 2 LOBs, roughly 56 assets) currently takes Christina three days to write. Processing on the studio side touches four studio members and four brand members. Even a header swap on a landing page becomes a two-week kickoff-and-validate process. Repurposing costs as much as starting fresh.
The team already has corporate ChatGPT and Gemini. Brief AI is paid for. Irina's capacity doc is an effort-impact map that has already done part of the prioritization. The tools and the appetite are in place. The workflows and the confidence are not.
One senior LCA operator runs the sprint with the marketing team, either on a LASIK MD email or a freelancer email, whichever fits. They work inside Microsoft Teams alongside the team, accessible ad-hoc the way any other team member would be.
We run it with you, not for you. The team's own workflows are the material we work on, every week.
The first month raises the floor. Everyone on the marketing team lifts their AI literacy: prompting fundamentals, when to reach for AI and when not to, what skills exist for marketers specifically. We audit current workflows, comfort levels, friction.
Psychological safety is the baseline. Nobody should feel like AI is coming for their job. Everyone should feel like it is the best thing that ever happened to it.
By end of month two, the team has the prompts and patterns to produce its core outputs with AI on the daily work: briefs, headlines, landing-page variants, bilingual repurposes. The acceleration happens on the actual campaigns shipping that week, not on a workshop exercise next to them.
Brief AI gets folded in for real, with the prompting and review patterns dialed in for Christina's brief flow specifically. The first speed-to-market measurements on real campaigns get taken here.
We co-build two or three of the highest-leverage skills with the team. Brief skill, studio processing skill, and landing-page skill are the obvious starting candidates; the final shape gets locked in Week 1, together with the team, against Irina's capacity doc.
These are skills the team owns and runs after we roll off. The output is yours, the prompts are yours, the runbooks are yours.
One senior LCA operator embedded with the marketing team for 12 weeks. Ninety days of guaranteed resourcing, the full three-phase arc, two to three team-owned workflows handed off at the end.
The full arc. Individual, assets, workflows. Ninety days of guaranteed resourcing and a third month that leaves the team with skills they actually own.
If 12 weeks isn't the right shape, we can run the same embed at 8 weeks for $40,000 / month. That covers Phase 1 (Individual) and Phase 2 (Assets) — the team gets AI literacy and Brief AI wired into the brief flow, but Month 3 (the team-owned workflows) sits outside the engagement. Shorter loop, faster read on adhesion, no team-owned skills at the end.
Start window: June 2026, after the one-week ramp.
We work inside the team's daily output. The skills the team learns are the skills they keep, because the work was done with them on their own briefs and campaigns.
We have worked under PHI constraints before. NDA in place before any patient-data-adjacent conversation, no patient data in any AI tool during the sprint, no meeting recordings under your standing policy.
Individual, assets, workflows. The same arc that ran for Lightspeed's PM org and Paramount's innovation team, translated for marketing teams shipping bilingual campaigns into Canadian markets.
Adhesion to the program is itself a KPI. The signal report at end of sprint is honest about who is leaning in and who is not, and what to do with that information.
Any questions, ping me directly. WhatsApp or iMessage, whatever's fastest.