A senior AI strategist embedded with the marketing team, with the power of LCA behind them. We raise the team's baseline, equip them to operate like a startup for the AI age, and leave behind the systems and confidence to keep compounding after we roll off.
LASIK MD has ambitious goals, just came off a year of crazy sprints and recovery, and now needs to keep that pace without overspending on hiring or falling back into old ways.
A big campaign brief (3 ads × 18 variations × 2 languages × 3 markets × 2 LOBs, roughly 56 assets) currently takes days to write. Processing on the studio side touches everyone. Even a header swap on a landing page becomes a two-week kickoff-and-validate process. Repurposing costs as much as starting fresh.
The team already has corporate ChatGPT and Gemini in place. The tools and the appetite are there. The workflows and the confidence are not. The real opportunity is to capture the energy of the last six months of all-hands-on-deck work and turn it into the power of a much bigger team, without hiring one.
A senior AI strategist runs the engagement with the marketing team, either on a LASIK MD email or a freelancer email, whichever fits. They work inside the team's tools alongside everyone, accessible ad-hoc the way any other team member would be.
We run it with you, not for you. The team's own work is the material we move on, every week.
Month one is about coverage, psychological safety, and a fast read on where the leverage lives. Roadmap in place. Workflow audit running. We focus on the areas the team named on the call: writing briefs, minimizing the tax between strategy and production, and identifying the spots where the team can move quicker or go 0-to-1 entirely.
A team-wide workshop gets everyone involved on a baseline level. From there, momentum compounds on the actual work the team is already doing.
Month two builds the foundation the team ships on. Not a central brain, but the right system and context: gathering the knowledge so the AI gets smarter alongside the team and starts to deliver output more like a new hire than a tool.
By the end of month two, core outputs (briefs, headlines, landing-page variants, bilingual repurposes) get produced with AI on the daily work, not in a workshop next to it.
Month three is about how the team gets to market faster, reacts faster, and reads what's working. Put it out, test, react. Repurpose the learning into the next loop.
Signal isn't only on what the team creates. It's also on how people are working: who has stepped up, what practices and process changes need to land, and how to meet everybody where they are so the new pace is sustainable.
A senior AI strategist embedded with the marketing team for three months, with LCA behind them. Speed, system, and signal. Sequential, compounding.
The full arc. Speed, system, signal. A senior strategist running the engagement with LCA behind them.
Shorter path available. Ping Theo to arrange.
Start: June 8, 2026.
AI-native products. AI-native organizations. Our work is in the shape of teams operating differently after we leave, not slide decks about what could be.
We work inside the team's daily output. The skills the team learns are the skills they keep, because the work was done with them on their own briefs and campaigns.
Done with you, not for you. We treat the human side of the rollout (psychological safety, pace, signal-reading) as a deliverable, not an afterthought.
The same arc that ran for Paramount's innovation team and Baylor Scott & White Health's broader product and digital team. Translated for the marketing team here.
Any questions, ping me directly. iMessage or email works.